Land Rover’s SVO division is developing extreme off-roading models
According to a new report, Land Rover’s Special Vehicle Operations (SVO) is playing around with the idea off adding extreme off-road modifications across the range, having confirmed that the division is developing limited-edition models designed specifically for buyers looking for an extreme off-roader, according to Motoring.
“There are four different types of cars we want to do at SVO. There are on-road performance cars, all-terrain performance cars that we haven’t done so far, luxury derivatives and what we’re calling collector’s editions, like the Jaguar Project 7,” explained SVO boss John Edwards in an interview with British magazine Auto Express.
“On-road performance is fairly easy; you just think about ‘M’ and ‘AMG’ and think how can we apply the same thinking,” Edwards continued. “All-terrain is slightly different; clearly much more appropriate for Land Rover than Jaguar. Land Rover has that all-terrain capability built into all its products, but we need to give customers the permission to use it.”
“When we did the G4 Challenge five or six years ago, there was a strong but niche demand for a G4 Challenge Range Rover,” Edwards finished. “We never thought there would be, but there was. A car that has the roof rack, lights, tyres and underbody protection. There really are people who want to use the car for what it’s designed for.”