Lincoln has teamed up with a master perfumer to create its own aroma
Lincoln has a news scent, and it’s not a new car smell, it’s an actual aroma made in partnership with master perfumer Rene Morgenthaler. The aroma, known as “Essence of Lincoln”, can’t be bought. In order to experience the fragrance, you have to go to a Lincoln dealership where it is being dispersed through the ventilation system in select Lincoln showrooms.
“While every sense plays a part in forming a client’s perception of an experience, scent has one of the strongest connections to not only memory, but emotion,” said Dennis Carnevale, Lincoln experience training manager. “Essence of Lincoln is a subtle, yet powerful tool for our dealers to use to help clients make an emotional connection to their store and the Lincoln brand.”
The aroma has hints of jasmine hedione, mate tea leaves, and tonka beans in order to promote the idea of “luxury and warmth”. The fragrance also contains traces of Earl Grey bergamot and green tea, whenever you encounter it you’re meant to enjoy “a feeling of belonging to an exclusive, forward-thinking group that values style and success”.
Read more about the story at Motor Authority.