Scion wants to become a small-premium brandScion wants to become a small-premium brand
It’s been quite a while since anyone considered Scion as a whole to be a success. While its initial debut {...}
Tag: brand
Ford is planning a $5 billion overhaul of the Lincoln brandFord is planning a $5 billion overhaul of the Lincoln brand
Mark Fields, the new CEO of Ford Motors, has decided to make an effort to save the American automaker’s long-stagnant {...}
New Lotus CEO details his plans for how to save the brandNew Lotus CEO details his plans for how to save the brand
Newly appointed Lotus Cars CEO Jean-Marc Gales is well aware that things have been tough for the British automaker recently, {...}
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