Future Of The Chrysler Brand

Your local Chrysler dealership will not become a thing of the past, as the Stellantis CEO confirmed earlier in the year. The company plans to bring back the Chrysler brand and revitalize it with several brand new models. That’s good news for fans of the brand, which has been neglected in recent years. CEO Carlos Tavares confirms a relaunch of the brand coming soon.

Back From The Brink

The Chrysler brand has been on the edge of extinction for a while. Only two models currently exist under the nameplate. One of those is the relatively ancient 300 sedan, which you can probably still find at your Chrysler dealership. However, the Stellantis CEO confirmed that Chrysler is an important nameplate from the former FCA and it’s important to them to give it a chance to rebound. Tavares believes that the upcoming Chrysler models look really great and will be appealing to customers. One of the first models likely to appear at Chrysler dealerships is the Airflow electric compact crossover. This stylish model will be launched to compete with the Tesla Model Y and other similar EV models. Tavares also added that the Chrysler nameplate should be fully electric by 2028. The company’s target for half of the total sales across all brands to be electric is 2030.

Other Brands Relaunching

Stellantis also has some plans for another faltering nameplate that is currently sold in the United States. Fiat is currently only selling the 500X crossover. However, these plans aren’t as solid as the plans for Chrysler. According to Tavares, they have some ideas, but they don’t have a clear strategy to make Fiat rebound in the American market. In terms of other brands under the Stellantis umbrella coming to America, Tavares says there are currently no plans to launch any new brands in the United States.

2025 Chrysler Airflow

The Chrysler Airflow is expected to hit Chrysler dealerships in 2024 as a 2025 model. This will be an all-new model from Stellantis and the initial step into the company’s expansive EV plan. The Airflow name has already been trademarked by Stellantis, but it actually has ties to an early Chrysler model from the 1930s. The Airflow is likely to come in three trim levels: Touring, Limited, and Pinnacle. However, there isn’t any current information on what will be in those trims or what they will cost. The Airflow concept car currently features a dual-motor design with electric motors in the front and rear. Each motor makes 201 horsepower, but no combined output figure has been released. It’s expected that a single-motor layout will be standard with either FWD or RWD. The dual-motor will then likely be an option and offer AWD. According to Chrysler, the Airflow has between 350 and 400 miles of range. If true, this would make it competitive with the long-rangeTesla models.

To sum up, the future of the Chrysler brand lies mainly in EV models, which will be launched with the Airflow crossover. More models should hit the market shortly after.