Waze Advertising: Advertising Made Easy
When it comes to your dealership’s digital marketing, your advertising solutions can be confusing, too expensive or not the right fit for your dealership’s needs. Start by advertising on Waze, a navigation and traffic app built for drivers and updated in real time by drivers, all of whom are potential customers. Not only is Waze Advertising perfect for targeting new customers while they’re en route to work, school, or cruising around town killing time before an event, it’s also an easy to use platform that can help boost your dealership’s digital marketing even if you’re completely new to digital marketing.
The Waze Advertising Platform
Waze is right behind Google Maps when it comes to the number of users relying on the app on a daily basis. Drivers love Waze because it provides more than just standard navigation, it also lets other drivers share if an accident has occurred in real time. Waze is the ideal digital marketing platform for your dealership especially if you’re located in a busy city. Waze Advertising is simple to set up and what you see is what you get. You don’t need to have a big advertising budget because Waze Advertising starts at $2 a day. That $2 gives your dealership its own location pin that appears when drivers are, say, for instance, searching for a Chevy dealership near them. Your dealership will show up at the top of the search results because you’re paying to advertise it, versus your competitors who have not taken advantage of Waze Advertising.
If your dealership has an established digital marketing spend and you’d like to put for focus on Waze Advertising, they offer a Plus package that lets you tap into more features such as Zero-Speed Takeover. With Zero-Speed Takeover ads, your dealership’s ads will be shown to drivers that are stopped for three seconds or longer.
That’s why dealers are loving Waze Advertising for dealerships because it caters to a variety of digital marketing budgets. You can be an advertising novice or a pro and start gaining new impressions with little setup.
Combine Resources and Make a Lasting Impression
Waze Advertising is an easy to use platform, however, when you combine an up and coming digital marketing platform with your current automotive digital marketing strategies, you’ll be setting your dealership up for impressions that truly make an impact. Since Waze Advertising is still a fresh face in the digital marketing sphere, now is the perfect time for your dealership to dip its toes or dive headfirst into Waze Advertising.
Begin or Elevate Your Dealerships Digital Marketing, Today
Make the most of your dealership’s digital marketing and advertise with Waze. Reach those potential customers while they’re on the hunt for a new vehicle and strengthen your dealerships brand awareness with a geo-tagged location pin, all for around $2 a day.
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