Tesla’s Model X SUV has been delayed yet again

Tesla Motors has once again reminded its investors that its focus on quality takes precedence over short-term success with its announcement on Wednesday that the release of the Model X all-electric sports utility vehicle, the third major addition to the American automaker’s lineup, is being delayed until the third-quarter of 2015, according to Forbes.

“This is a legitimate criticism of Tesla, we prefer to forgo revenue, rather than bring a product to market that does not delight customers,” CEO Elon Musk wrote in a letter to shareholders after  the release of the company’s third-quarter earnings results, as quoted by CNET. “Doing so negatively affects the short term, but positively affects the long term.”

“Work continues on the finalization of Model X with the test of Alpha prototypes and initial builds of the first Beta prototypes,” said Musk, as quoted by Edmunds. “We recently decided to build in significantly more validation testing time to achieve the best Model X possible. In anticipation of this effort, we now expect Model X deliveries to start in Q3 of 2015, a few months later than previously expected.”