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Category Archives: Business and Startups

Buying a Car on Craigslist

Why the Best Car Deals are Found on Craigslist

Car shopping is so much easier today than it was in the past. There’s no need to go from dealership to dealership or scan through newspaper classified ads looking for the right vehicle. The internet gives us the opportunity to find what we want without

Modern Car Buying

The Future of Car Sales: Single-Point Interaction

Buying a car has been considered a challenge for decades. Many people rank the dread they feel about buying a car in the same league as getting a ticket or going to the dentist. It’s considered a hassle at best by many car shoppers. A

Responsive Website Design for Dealers

Why Dealer Websites are Ideal for Responsive Website Design

If there’s any business that relies on the internet that requires responsive website design, it’s the localized car business. Car companies like Ford don’t need them. Car dealers and third-party sites, the places where people go when they’re in “decision-making mode”, are the ones that

Complicated Pricing

Car Pricing Doesn’t Have to Be Complicated

As a consumer, it’s easy for me to tell car dealers to sell their cars for less. As a business person, I understand the challenges faced with selling items that have such small margins while being so costly. As a marketer, I know that both

Car Sale Pricing

FTC Dealer Crackdown Means Transparency Needed in Pricing

Car dealers have always been held to a higher standard when it comes to pricing their vehicles to consumers. Unlike most industries, dealers must divulge the path through which they came to a purchase price before actually selling a vehicle to a customer. Now, the